Getting into the web managed hosting business can be a very challenging and difficult task as well. Maybe you are a heart internet reseller who is currently looking to sell web hosting or domain names or any other related services that you have to an inexperienced market and make a profit out of it at some point. Studies have often shown just how much many people are still very ignorant about the whole web hosting idea or even how it works.
This alone poses quite a challenge especially if you are looking for consumers to purchase these services from you. The market is still pretty thin. And you may have much better luck selling to the newbies in this industry since everyone always has to start somewhere, right? And your services can make a good starting point if you are on deck to help out right from the beginning. Then chances are that you will manage to grow and develop a long-term and trusted relationship with your clients. You can even have a more profitable business if you are in the market for selling other services as well like site maintenance and web design.
The tips below offer in-depth processes and ways with which you can sell web hosting services from your website.
1. Diversify your media
It is essential that you use plenty of imagery. This is important especially if you are selling a product which the customer plans to use to make a website too. Consumers are always looking to see images and videos embedded on the web host of a service or physical product online. Web hosting is no different either. Avoid images of hardware or people if you are targeting entry-level audiences. But instead, you should go for visual a more visual based imagery around the finished websites. You can also ask your customer to provide you with a small quote or testimonial which you can also use together with a screenshot of their website.
You should also be creative enough to use many different types of media to sell your services and products. This also helps you to appeal to a much wider audience as different audiences will be convinced by different communication methods; others by video, others by text, etc.
You must also ensure that you write concisely and have the best copy of your products which will help you avoid any irrelevant explanations or any unnecessary information. You won’t need to highlight data center services for beginners, for example, whereas the table highlighting features are some of the most important that you can maximize on.
Simplify your terms; you can use ‘traffic’ or ‘visitors’ instead of ‘bandwidth’ and other stuff like that. Also, you need to check the tone of your writing as well.
You must ensure that you only present the right information on your web page. Remember, you are looking to have customers and other consumers buy your products. Your first goal needs to be how you are going to provide them with the necessary information but also in a way that won’t overwhelm them. Create the perfect balance when giving out details to ensure that your visitors can make a buying decision. Also, include on your webpage how your visitors can reach you in case of any query about your products and services. Ensure you avoid cramming large pieces of information together in small spaces.
You also need to ensure that there are no distractions at all on your main webpage. You may be tempted to link other pages on your website as well to make extra bucks from it but don’t do it on your webpage. It tends to be very distracting.